Projects
Welcome to my portfolio! This is where I share my journey and accomplishments. Feel free to browse through and get to know me better. I am passionate about every project I undertake, and each one has a unique story behind it.
Siete Chips
Creative, Strategist
In my ADV 325 (Intro to Advertising Creativity) class, we spent the semester creating an ad campaign for Siete Chips. The project involved conducting a SWOT analysis, sifting through data to draw key insights, crafting a creative brief, and producing three mock-ups (two print ads and one out-of-home ad).
Starbucks
Project Manager
In my TM&A class, we developed an integrated communications strategy to improve Starbucks' brand perception among Gen Z. We conducted in-depth brand, target, and competitive research to define strategic goals and objectives. We created a compelling comms platform hook supported by tailored media vehicles. We also built a campaign flowchart outlining timing, media weight, and key performance indicators (KPIs) for each vehicle.
Chubby Diaries
Social Media Intern
During my time with Chubby Diaries, I researched competitors and the travel industry to uncover insights for brand growth. Additionally, I extensively analyzed algorithms for YouTube, TikTok, and Instagram to provide strategic recommendations for increasing viewership and click-through rates. I also developed a content calendar, created scripts, and conducted weekly assessments of social media trends to streamline content and optimize engagement.
Garland Independent School District
Graphic Design Intern
During my time with Garland Independent School District, I created over 100 social media posts and contributed to graphic design for the HR department, including brand assets, campaign mock-ups, and a logo for the CAPE program (Certify and Prepare Educators). I also conducted interviews with target demographics to gather qualitative data for improving the district's website.
Stukents Digital Marketing Simternship
Digital Marketer
As part of my Digital Metrics class, my team and I participated in a digital marketing simulation called "Stukent." We were tasked with managing the apparel brand Buhi, where we created and optimized search, shopping, and display ad campaigns to increase ROI and drive online sales. In addition to executing campaigns, we regularly analyzed performance data, adjusted our strategies based on key metrics, and ultimately presented a strategic wrap-up presentation outlining our results and recommendations for the brand's growth.
Entrepreneurship: Student-Led Startup Concept
Co-Founder
Throughout my college journey, I’ve pitched business ideas to investors (for pitch competitions), potential clients (through student-run organizations), and professors (for class projects). This section highlights a selection of my pitch decks, business plans, and brand research that showcase my strategic thinking, creativity, and ability to tailor ideas for different audiences.
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